Effective date: August 26, 2024
Operator/Controller: Accident Scout (“we,” “us,” or “our”)
Contact: [email protected]
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with Accident Scout (the “Site”), submit forms, call or text us, or are contacted by us. By using the Site, you agree to this Policy.
1) Information We Collect
Information you provide: Name, phone number, email, city/state, accident details (date, location, injuries, treatment, representation status, insurance information), and any other information you choose to submit.
Communications: SMS messages, emails, and call metadata/recordings (with notice/consent as required by law).
Automatic data: IP address, device/browser type, pages visited, referring URLs, timestamps, approximate location, and cookie/pixel identifiers.
Inferences & scoring: Eligibility assessments or propensity scores we or our partners derive from your interactions.
2) Sources of Information
Directly from you (forms, calls, texts, emails).
Automatically from your device (cookies, pixels, analytics).
From service providers (CRM, call tracking, analytics, ad platforms).
From participating law firms or partners, where permitted.
3) How We Use Information
Evaluate potential eligibility and respond to your inquiries.
Connect or refer you to participating independent law firms.
Provide customer service and manage communications (phone, SMS, email).
Operate, secure, and improve the Site and our services.
Advertising/retargeting and measurement (e.g., Meta, Google).
Compliance, fraud prevention, and enforcing our Terms.
With your consent, for any additional purposes that we disclose at the time of collection.
4) How We Share Information
We may disclose personal information with:
Participating law firms and case-intake partners to evaluate your matter.
Service providers (hosting, CRM, call tracking, SMS/email vendors, analytics, marketing, security).
Advertising partners (e.g., to measure and optimize ads; may constitute “sharing” under some state laws).
Affiliates and corporate successors in the event of a merger, acquisition, or asset transfer.
Legal/disclosure: to comply with law, respond to lawful requests, or protect rights, safety, or property.
We do not sell personal information for money. We may engage in “sharing” and/or “targeted advertising” as defined by certain state privacy laws (e.g., California), which you can opt out of (see Section 9).
5) Cookies & Online Tracking
We use cookies, pixels, and similar technologies for site functionality, analytics, and advertising. You can manage cookies via your browser settings and, where offered, a cookie banner or preference center. Some browsers or extensions send Global Privacy Control (GPC) signals; where legally required, we treat GPC as an opt-out of “sale/share” for the browser sending the signal.
6) Your Choices & Communications
SMS: Text STOP to opt out; HELP for help. Message & data rates may apply.
Email: Use the unsubscribe link or contact us.
Targeted advertising / “Sale or Share”: Use our Do Not Sell or Share My Personal Information link (see Section 9) or send us a request at [email protected].
7) Data Retention
We retain personal information as long as necessary for the purposes described in this Policy (e.g., evaluation, referral, compliance), and as required by law. We may retain call recordings, SMS logs, and form submissions for a period consistent with our business needs and regulatory requirements.
8) Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure.
9) State Privacy Rights (e.g., CA, CO, CT, VA, UT; others as they adopt)
Depending on your state, you may have rights to know/access, correct, delete, opt out of targeted advertising and/or sale/share, and limit use of sensitive personal information. To exercise these rights:
Submit a request to [email protected] with “Privacy Request” in the subject.
Use the Do Not Sell or Share My Personal Information link in our footer (when available).
For authorized agents, include proof of authorization.
We may verify your identity before processing. You may appeal a denial by responding to our decision email.
California-Specific Disclosures (CPRA):
Categories collected: identifiers (name, email, phone, cookie IDs), internet activity, geolocation (approximate), professional/insurance details you provide, inferences (eligibility).
Sources, purposes, and disclosures are as described above.
We do not sell personal information for money, but we may “share” for cross-context behavioral advertising.
We do not knowingly collect or use “sensitive personal information” for purposes beyond those allowed by law without your consent.
Nevada: We do not sell covered information as defined under Nevada law, but you may submit requests to the contact above.
10) Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us and we will take appropriate action.
11) International Users (GDPR/EEA/UK)
Our services are intended for U.S. residents. If you are in the EEA/UK, we process data under legal bases such as consent, contract, legitimate interests (e.g., marketing, security), and compliance. You may have rights to access, rectify, erase, restrict, object, port data, or lodge a complaint with your local authority. Transfers outside your region may occur with appropriate safeguards.
12) Changes to this Policy
We may update this Policy periodically. Material changes will be posted on the Site with an updated Effective date.
13) Contact Us
Questions or requests regarding this Policy can be sent to:
Email: [email protected]
Footer Compliance Snippets
SMS Consent (short):
I consent to receive SMS notifications and marketing messages from Accident Scout. Message frequency varies. Message & data rates may apply. Text HELP for help, STOP to opt out.
Call Recording Notice :
Calls may be recorded and monitored for quality and compliance, with notice and consent where required by law.